Easter Seals 24-Hour Relay

Taking a long-standing event, we were able to infuse much needed energy by creating a new approach to several aspects of the event. In developing new incentives for participation, fund-raising workshops and high-energy innovative events on the Relay weekends we created a strategy to attract a younger crowd to an aging event. Through this approach we saw an increase in both the number of participants and the level of fundraising. [2001, 2002, 2003]